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5 Benefits of Using Bespoke Furniture in the Hospitality Industry...

5 Benefits of Using Bespoke Furniture in the Hospitality Industry...

…and how Sustain Furniture can help!

Competitiveness in the hospitality sector is a tough game. When it comes to owning a bar, restaurant or pub, it’s important to stand out from your competitors in order to create an environment that’s memorable, functional and ensures that your customers will want to return. Using bespoke furniture in this industry can seem daunting due to a number of factors – initial investment, lead-times and the fact that there is cheaper alternatives available (albeit lower quality) makes not choosing to furnish your establishment bespoke seem like a no-brainer. But what if I told you that there are numerous benefits that far outweigh these points above?

In this blog I will highlight 5 benefits of using bespoke furniture in your hospitality business, how it can help your establishment stand out from the crowd, and what we at Sustain can do to help you achieve these goals.

1. Cost Effectiveness

The upfront cost of commissioning bespoke furniture can be higher than buying off the shelf alternatives, however the long term investment should not be overlooked. The beauty of furniture created from solid wood is that it’s built to last and withstand heavy usage - all of our furniture is made to the highest quality by our expert crafters with the best materials. Intended to last generations, investing in solid wood means that you’ll be spending less money in the long run by reducing maintenance or replacement expenses over time.

Plus, if you open a trade account with us, we can discuss a suitable discount to make the initial investment even cheaper! Click here to find out more.

2. Enhanced Guest Experience

The comfort of your guests is one of the most important parts of this industry. Well designed furniture ensures that your guests can relax, unwind and feel at ease during their stay, ultimately leading to positive reviews and repeated visits. Furniture also sets the overall ambience, aesthetic and tone of your establishment; in creating a place that’s visually appealing, you will ensure your guests leave with a lasting impression by invoking an emotional connection for them that creates a sense of comfort and familiarity.

3. Functionality and Space Optimisation

Purchasing off the shelf furniture has it’s limitations, including sizing. Furnishing a hospitality establishment needs to ensure functionality by making sure guests are accommodated appropriately, and that staff can carry out their service with ease. When working with Sustain, we can enable you to furnish your business in a way that optimises the existing layout in order to maximise functionality. Our expert makers and architecture experience will ensure that our furniture can fit specific dimensions, areas, and streamline operations. We can help you incorporate storage solutions, built in technology, lighting and other features too.

4. Customisation, Uniqueness and Brand Identity

With bespoke furniture, you have the freedom to choose - materials, finishes, colours and design elements are all up to you, and nothing is off the table! In using furniture that’s thoughtfully designed and tailored to suit your brand identity, you can provide a distinct environment and differentiate yourself from competitors. No two pieces of furniture are the same due to the characteristics of the wood, meaning your establishment will be completely unique. We can help you communicate your brand’s personality and aesthetic, ultimately creating a memorable experience and leaving a lasting impression. 

5. Sustainability

At Sustain, it’s no surprise that ensuring sustainability is one of our core goals. In working with eco-friendly materials, solid wood and non-toxic finishes, you can reduce your carbon footprint and align your business with sustainable practices that your guests will love.


In conclusion, incorporating bespoke furniture into your business offers numerous benefits, including uniqueness, differentiation, tailored functionality, brand representation, enhanced guest experiences AND cost effectiveness. By investing in custom designed pieces and working with Sustain Furniture, you can create an exceptional and unforgettable environment that will elevate your brand and delight your guests.

We also offer an extensive range of accessories and items that can help make your establishment even more stunning – click here to view

So, if you’re looking to refurbish your business, or you’re starting afresh, please don’t hesitate to get in touch with us. We’re very passionate about working on big creative projects and bringing people’s visions to life, so let us help you create the perfect space and elevate your establishment to the highest possible standard. You can apply for trade account, or if you’d like to discuss further with one of our friendly team members, please visit the Contact Us section at the bottom of this page.

We hope to hear from you soon!